There’s a huge emphasis on in-bound marketing these days, but what should you do with all of the leads? Your sales team can’t treat every lead with the same level of attention and care, but they need to reach the prospects with the highest potential value—and quickly, before the warm lead runs cold.

Having a sharp lead qualification strategy will allow you to convert more of your leads. You’ll be able to categorize and identify leads, helping you to communicate to them according to their type and value.